As AI systems begin determining which brands are surfaced, understood, and prioritized, this live rooftop conversation at The Carlton unpacks what it means to compete for machine‑mediated choice. Presented by Adobe, the panel brings together brand, platform, and creator voices to explore how companies can build for both humans and algorithms as the rules of relevance rapidly shift. 

For the first time, brands aren’t just competing for human attention - they’re competing to be chosen by machines.

AI agents, copilots, and recommendation systems are becoming the new gatekeepers of discovery, influencing what buyers see, trust, and choose. Marketing is no longer only about persuasion - it’s about being surfaced, understood, and prioritized by systems you don’t control.

Presented by Adobe, this forward-looking conversation brings together brand, platform, and creator voices to explore how leading companies are adapting. From content built for both humans and machines to redefining visibility, trust, and performance, this session examines what it takes to stay relevant as the rules keep changing.